For years, the traveller journey followed a predictable pattern: search on Google, compare hotels, and then visit a hotel website or an OTA to complete the booking.That model is beginning to change. From search to booking In August 2026, Google announced…
How AI is Redefining Tourism: EfVET’s Webinar Featuring Travel2Fit
On Friday, 20 February, Travel2Fit participated in EfVET’s Tourist Thematic Team Masterclass on “How AI is Redefining Tourism: Tools, Trends & Training for the Next Decade.” It was inspiring to see many EfVET members come together to explore how data-driven strategies…



