On Friday, 20 February, Travel2Fit participated in EfVET’s Tourist Thematic Team Masterclass on
“How AI is Redefining Tourism: Tools, Trends & Training for the Next Decade.”
It was inspiring to see many EfVET members come together to explore how data-driven strategies and smart technologies are transforming the tourism industry.

During the session, we explored both the foundations and the evolving role of AI in tourism, including:
- AI Basics
- AI in Tourism – Impact, State of Play & Trends
- Other Considerations: Risks, EU Landscape, Skills & Training
For those who would like to revisit the ideas, examples, and strategies shared during the webinar, we are happy to provide the full presentation for download here:
Digital transformation and innovation are no longer optional — they are essential for travel businesses and destinations looking to stay competitive and deliver exceptional guest experiences.Stay connected with Travel2Fit for more insights, upcoming webinars & resources that support sustainable, efficient, and data-driven tourism.


