From small accommodations to large operators, rising OTA commissions are eating into profits. Platforms like Airbnb, Booking.com, Tripadvisor, and GetYourGuide continue to charge high fees. Actually, there’s a shift happening. Industry experts report that direct bookings in Europe have grown by 8–15% year-on-year. At the same time, bookings through some OTA platforms have declined.This trend shows that tourism professionals can reclaim revenue by focusing on direct bookings.

For example, a 5-star hotel in Athens tripled its direct booking sales with the help of Travel2Fit, demonstrating the real impact of leveraging tools like ETHERIA to reduce dependency on costly OTAs.How much revenue could your business recapture if every inquiry resulted in a direct booking?

Why Direct Bookings Matter?

Direct bookings allow tourism professionals to:

• Keep more revenue – no commission fees eating into profits
• Control pricing and policies – customize packages and upsells
• Reduce cancellations – 18% cancellations for direct bookings vs 50% for bookings via OTAs
• Build guest loyalty – create direct relationships 

Are you giving guests a reason to book directly? Personalized offers and packages can make a huge difference. Read on to discover exactly how tourism professionals can turn offline inquiries into commission-free direct bookings.

Maximize Offline Enquiries – Direct Sales with Travel2Fit 

Phone calls, emails, and social media messages from your customers are high-intent leads that can turn into bookings, but only if you respond quickly and professionally. Are you capturing the full potential of these inquiries?

ETHERIA by Travel2Fit transforms offline enquiries into personalized, commission-free proposals, allowing tourism professionals to showcase rooms, packages, services, and add-ons in a professional, easy-to-book format. By streamlining the process, ETHERIA not only increases conversion rates but also reduces reliance on costly OTAs, just like the 5-star hotel in Athens that 3X’d its sales with Travel2Fit.Curious to see how it works in action? Book a Demo Now

Take Control of Your Revenue

With OTA fees rising, including Airbnb’s new host-only model, tourism professionals must focus on direct bookings. Acting now helps:

• Protect profit margins – reclaim revenue lost to OTAs
• Improve guest experiences – upsell services and packages
• Build loyalty – strengthen direct relationships
• Gain independence from third-party platforms 

Stop losing revenue, start converting inquiries directly with Travel2Fit today! 🙂