From small accommodations to large operators, rising OTA commissions are eating into profits. Platforms like Airbnb, Booking.com, Tripadvisor, and GetYourGuide continue to charge high fees. Actually, there’s a shift happening. Industry experts report that direct bookings in Europe have grown by…
Three reasons for hotels to pursue more direct bookings
Direct bookings refer to the process where guests make their reservations directly with the hotel, without using any third-party websites or booking platforms. In other words, guests contact the hotel directly through their website, phone, email, or other means, and book…