The Ultimate Guide to Tourism & Hospitality Exhibitions 2026

In this article, we will analyze the tourism exhibitions taking place during the remainder of 2026, aiming to help every industry professional find all relevant events aggregated in one place. From June through December, important exhibitions are scheduled at both international and national levels. If you operate within the tourism sector or the Travel Tech industry (like Travel2Fit), these are events well worth visiting or participating in, depending on your business model. If you’re looking for the top exhibitions in Greece and abroad for the second half of the year, the Travel2Fit team has put together a chronological guide below that outlines the core theme of each exhibition and the target audience it serves.

📅 May 2026

• ITB China (May 26 – 28, 2026 – Shanghai, China)
  • What it is: The leading B2B exhibition focusing exclusively on the Chinese travel market (Leisure, MICE, Corporate, and Travel Technology).
  • Who it is for: DMCs, hotel chains, and Tour Operators looking to penetrate the vast Asian market.
• Tourism & Sport Fair (May 28 – 30, 2026 – Pristina, Kosovo)
  • What it is: A specialized regional platform connecting alternative, sports, and outdoor tourism in the developing Western Balkans region.
  • Who it is for: Active tourism agents, sports event organizers, and hoteliers targeting the Balkan audience.

📅 June 2026

• Posidonia International Shipping Exhibition (June 1 – 5, 2026 – Athens, Greece, Metropolitan Expo)
  • What it is: The largest shipping exhibition globally, which nonetheless generates a massive tourism impact, driving Business Travel, Corporate Hospitality, and Yachting.
  • Who it is for: Yacht management companies, luxury transfer providers, VIP concierge services, and luxury business hotels.
• SITIF – Seoul International Travel Fair (June 4 – 7, 2026 – Seoul, South Korea)
  • What it is: The largest international tourism exhibition in South Korea, featuring a mixed B2B and B2C format for direct exposure to the Korean audience.
  • Who it is for: Travel agencies and hoteliers targeting South Korea’s high-quality outbound tourism market.
• The Meetings Show (June 24 – 25, 2026 – London, United Kingdom)
  • What it is: The premier exhibition in the UK for the meetings and events industry (MICE), featuring an exceptional Hosted Buyer program.
  • Who it is for: Event planners, conference organizers, PCOs, and DMCs specializing in corporate travel.

📅 August 2026

• ILTM Asia Pacific (August 2026 – Singapore)
  • What it is: An exclusive B2B luxury tourism exhibition featuring strictly pre-scheduled 1-to-1 appointments for the Asia-Pacific market.
  • Who it is for: Ultra-luxury hotels, premium resorts, and travel curators targeting high-net-worth travelers across Asia.
• Caravan Salon Düsseldorf (August 28 – September 6, 2026 – Düsseldorf, Germany)
  • What it is: The world’s largest trade fair for caravanning, motorhomes, and outdoor nature tourism.
  • Who it is for: Organized campsite owners, Glamping resorts, and outdoor activity providers.

📅 September 2026

• TIF – Thessaloniki International Fair (September 5 – 13, 2026 – Thessaloniki, Greece)
  • What it is: A historic, general exhibition event holding strong tourism interest for the domestic Greek market and the wider Balkan region.
  • Who it is for: Greek travel agencies, municipalities, regions, and hoteliers operating in Northern Greece.
• Pure Life Experiences (September 7 – 10, 2026 – Marrakech, Morocco)
  • What it is: A highly exclusive, high-end exhibition dedicated to transformational, sustainable, and experiential luxury travel.
  • Who it is for: Luxury travel designers, boutique hotel owners, and private villa managers.
• IFTM Top Resa (September 15 – 17, 2026 – Paris, France)
  • What it is: The flagship B2B tourism trade show in France, covering Leisure, Business Travel, MICE, and Cruise.
  • Who it is for: Tour Operators, DMCs, and hoteliers aiming to enter or strengthen their sales pipeline within the French market.
• Seatrade Cruise Med (September 16 – 17, 2026 – Canary Islands, Spain)
  • What it is: The premier regional exhibition and conference for the cruise industry in the Mediterranean.
  • Who it is for: Port authorities, local destinations, and DMCs specializing in shore excursions.
• JATA Tourism Expo Japan (September 2026 – Tokyo, Japan)
  • What it is: One of the largest tourism events in Asia, serving as the main gateway to the high-spending Japanese outbound travel market.
  • Who it is for: National tourism organizations and DMCs focusing on cultural and experiential tourism.
• Synergy – The Retreat Show (September 29 – October 2, 2026 – Poreč, Croatia)
  • What it is: A specialized B2B event focusing exclusively on wellness travel and wellness-oriented retreats.
  • Who it is for: Wellness specialists, retreat organizers, spa directors, and eco-resort owners.

📅 October 2026

• TTG Travel Experience (October 14 – 16, 2026 – Rimini, Italy)
  • What it is: Italy’s most important purely B2B tourism exhibition, widely recognized for its robust Hosted Buyer program.
  • Who it is for: Hoteliers, DMCs, and Tour Operators targeting the Italian and broader Mediterranean markets.
• IGTM – International Golf Travel Market (October 19 – 22, 2026 – Cannes, France)
  • What it is: The leading global B2B meeting venue for the golf tourism industry.
  • Who it is for: Golf resorts, golf course managers, and luxury travel agencies.
• World Tourism Greece / WTG (October 30 – November 1, 2026 – Athens, Greece, Faliro Indoor Hall)
  • What it is: A new, large-scale global exhibition in Athens dedicated to Thematic and Alternative Tourism (Gastronomy, Wellness, City Breaks).
  • Who it is for: Greek tourism destinations, municipalities, DMCs, and businesses offering alternative activities.
• 100% Hotel Show (October 23 – 25, 2026 – Athens, Greece)
  • What it is: A premium, highly specialized B2B event oriented exclusively around hotel design, architecture, and digital sales.
  • Who it is for: Boutique hotel owners, villa managers, interior designers, and digital marketing agencies.
• IMEX America (October 13 – 15, 2026 – Las Vegas, USA)
  • What it is: The largest and most influential trade exhibition for the meetings, incentives, conferences, and exhibitions (MICE) sector in North and Latin America.
  • Who it is for: Major business/luxury hotels and MICE DMCs targeting the American corporate market.
• ITB Asia (October 21 – 23, 2026 – Singapore)
  • What it is: The premier purely B2B tourism trade show for Asia, acting as the annual “barometer” for travel trends across the Asian continent.
  • Who it is for: Tour Operators, DMCs, hoteliers, and TravelTech providers.

📅 November 2026

• WTM London – World Travel Market (November 3 – 5, 2026 – London, United Kingdom)
  • What it is: One of the top three global powerhouses in the tourism industry. It serves as the annual meeting ground where major global hospitality and travel contracts are finalized.
  • Who it is for: All tourism professionals (Tour Operators, DMCs, Hoteliers, Airlines, and Technology vendors).
• Philoxenia – Hotelia (November 13 – 15, 2026 – Thessaloniki, Greece)
  • What it is: The longest-running and most historic tourism exhibition in Greece. Alongside Hotelia (hotel equipment), it forms the hub of Balkan tourism.
  • Who it is for: Greek hoteliers, local travel agencies, DMCs, and local government representatives.
• IBTM World (November 17 – 19, 2026 – Barcelona, Spain)
  • What it is: The global flagship event for the MICE industry, business conferences, and corporate incentive travel.
  • Who it is for: Convention centers, business-focused hotels, PCOs, and DMCs with strong corporate divisions.
• Touristik & Caravanning (November 18 – 22, 2026 – Leipzig, Germany)
  • What it is: The largest tourism, leisure, and caravanning exhibition in Central Germany, featuring a consumer and trade mix (B2B/B2C).
  • Who it is for: Campsites, regional tourism boards, and hoteliers looking for direct exposure to the German market.
• ITTF Warsaw (November 19 – 21, 2026 – Warsaw, Poland)
  • What it is: The International Tourism Fair of Poland, which represents one of the fastest-growing outbound tourism markets in Europe.
  • Who it is for: Hoteliers and DMCs (principally targeting Mediterranean destinations) seeking to secure agreements with Polish Tour Operators.
• Xenia (November 21 – 23, 2026 – Athens, Greece, Metropolitan Expo)
  • What it is: The leading premium B2B hospitality sector exhibition in Greece, heavily focused on hotel construction, renovation, equipment, and catering/F&B supply.
  • Who it is for: Hoteliers, villa managers, architects, contractors, developers, and F&B executives.

📅 December 2026

• ILTM Cannes (November 30 – December 3, 2026 – Cannes, France)
  • What it is: The definitive global flagship event for Ultra-Luxury tourism. It operates entirely via pre-scheduled 1-to-1 meetings between top-tier hospitality brands and accredited VIP buyers.
  • Who it is for: Accredited luxury travel advisors, 5-star resorts, exclusive private jet/yacht brokers, and elite travel curators.
• Athens International Tourism & Culture Expo / AIT Expo (December 11 – 13, 2026 – Athens, Greece, Peristeri Exhibition Centre)
  • What it is: One of the premier international trade exhibitions in Athens (Leisure, MICE, Luxury, Alternative Tourism). It hosts over 130 international buyers from 35 countries, conducting over 5,500 structured B2B meetings.
  • Who it is for: Hoteliers, Villa managers, DMCs, regional bodies, yachting companies, and TravelTech solution providers.

❄️ Strategic Planning for the Winter Season: Key Actions from June Onward

Here are the milestone events from June onward that must be integrated into your commercial agenda to successfully boost your off-season and winter performance:

Worldwide Exhibitions

• The Meetings Show (June 24 – 25, 2026 – London, UK): Conference tourism (MICE) and corporate events are the strongest off-season occupancy drivers for business hotels. By late June, British corporate buyers initiate planning for their winter meetings and corporate incentive trips. This is the optimal window to capture market share ahead of your competitors.
• IFTM Top Resa (September 15 – 17, 2026 – Paris, France): The French market shows an immense affinity for cultural tours, winter weekend getaways, and low-season city breaks. This exhibition is the ideal venue to pitch alternative winter-centric packages directly to French Tour Operators.
• Synergy – The Retreat Show (September 29 – October 2, 2026 – Poreč, Croatia): Wellness and spa tourism represent the definitive financial anchor of the winter season. Here, you will connect with specialized travel buyers actively sourcing luxury resorts and boutique properties tailored for hosting off-season wellness retreats.
• TTG Travel Experience (October 14 – 16, 2026 – Rimini, Italy): One of the most dynamic B2B shows helping shape Mediterranean winter travel products. It remains highly beneficial for hoteliers and DMCs looking to attract Italian travelers for long winter weekends and curated travel experiences.
• World Tourism Greece / WTG (October 30 – November 1, 2026 – Athens, Greece, Faliro Indoor Hall): With an absolute specialization in thematic and alternative travel, this event serves as a central hub for highlighting winter offerings (mountain travel, gastronomy, adventure sports). It is a vital local and regional asset for off-season networking.
• WTM London (November 3 – 5, 2026 – London, UK): The global travel market aggregates here. While it covers the entire calendar year, it represents the critical checkpoint to finalize volume placements and winter holiday programs with major international Tour Operators.
• IBTM World (November 17 – 19, 2026 – Barcelona, Spain): The epicenter of conference travel. At IBTM, you will directly engage corporate procurement managers arranging large-scale winter corporate events, corporate workshops, and annual symposiums, ensuring steady occupancy rates outside the summer months.

Greek Must Visit Exhibitions

• Athens International Tourism & Culture Expo (December 11 – 13, 2026 – Athens, Greece): Hosting more than 130 international buyers, this expo provides an exceptional opportunity for late-stage B2B contract optimization, tactical fine-tuning, and setting the groundwork for long-term strategic winter partnerships.
• Philoxenia (November 13 – 15, 2026 – Thessaloniki, Greece): Philoxenia is traditionally where the domestic Greek and Balkan winter tourism products are brought to the forefront. Regional authorities, winter lodges, and mountain resorts utilize this event to lock down reservations for the festive season and early parts of the upcoming year.