Marking one year of successful collaboration between Travel2Fit and the Pieria Organisation for Tourism Development and Promotion (POTAP), the Pieria Cultural Calendar demonstrates, with measurable results, the potential of destination development tools in the digital age.
More information on the specific product/service developed by Travel2Fit can be found εδώ.
Hosted at olympusriviera.com.gr, the Calendar achieved the following results for the period from May 2024 to April 2025:
- 10.782 unique visitors
- 19.686 total visits
- Average visit duration: 3 minutes and 2 seconds
- 54 cultural events recorded and promoted in both Greek and English.
When and What do visitors search for?
The months of July and August saw a peak in traffic (5,610 and 6,380 visits respectively), confirming the link between cultural activity and peak tourist season (see chart below).
The most popular events highlighted the power of music and theater as key drivers of visitor engagement with the calendar. Here are the 10 most viewed events:
🎶 M. Satti Concert: 1,841 visits
🎶 S. Malamas & I. Karapatakis Concert: 1,484 visits
🎭 Aeschylus’ Oresteia: 722 visits
🎭 Theatre “Everything Out in the Open” by Thanasis Margaritis: 256 visits
🎭 Theatre – “Heracles Furens” by Euripides: 255 visits
⛰️ 1st Olympus Adrenaline and Nature Festival: 233 visits
🎶 N. Oikonomopoulos Concert: 171 visits
🎶 Haris Varthakouris and Giannis Vardis Concert: 137 visits
⛰️ “Blooming Cherry Trees of Pieria” in Kolindros: 123 visits
🎶 Concert … under the full moon: 108 visits
The Calendar’s audience
The majority of users (85.85%) came from Greece. There was also interest from countries such as Germany (3.51%) and the U.S. (1.5%), though in smaller proportions.
A Destination Tool with tangible results
The Cultural Calendar was designed by Travel2Fit for POTAP as a digital destination management tool, incorporating:
- User-centered design (easy search features, various event display formats, etc.),
- Interactive, customizable, and scalable features,
- Integration with social networks,
- Continuous updates (in both Greek and English), and communication tools for interested parties.
Its adoption shows how digital innovation combined with local events can highlight the cultural identity of a destination, contribute to its sustainable tourism development, and encourage collaboration among local stakeholders in shaping Pieria’s tourism experience.
For any cultural organization in Pieria wishing to include a future event in the calendar, a simple form must be filled out, available here.