{"id":26973,"date":"2026-04-16T13:57:20","date_gmt":"2026-04-16T10:57:20","guid":{"rendered":"https:\/\/travel2fit.com\/?p=26973"},"modified":"2026-06-26T13:56:38","modified_gmt":"2026-06-26T10:56:38","slug":"how-to-increase-direct-hotel-bookings","status":"publish","type":"post","link":"https:\/\/travel2fit.com\/el\/how-to-increase-direct-hotel-bookings\/","title":{"rendered":"\u03a0\u03ce\u03c2 \u03bd\u03b1 \u0391\u03c5\u03be\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u0391\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u039a\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u039e\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03c9\u03bd | \u039f\u03b4\u03b7\u03b3\u03cc\u03c2 \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 2026"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>\u03a0\u03ce\u03c2 \u03bd\u03b1 \u0391\u03c5\u03be\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u0391\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u039a\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u039e\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03c9\u03bd | \u039f\u03b4\u03b7\u03b3\u03cc\u03c2 \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 2026<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0393\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c4\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03ac\u03c1\u03bf\u03c7\u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bb\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd (\u03b2\u03af\u03bb\u03b5\u03c2, \u03be\u03b5\u03bd\u03ce\u03bd\u03b5\u03c2, \u03b5\u03bd\u03bf\u03b9\u03ba\u03b9\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03b1) \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03c3\u03bf\u03c5\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03ac \u03c4\u03bf \u03bc\u03b5\u03af\u03b3\u03bc\u03b1 \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae\u03c2 \u03c4\u03bf\u03c5\u03c2, \u03c7\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b9\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7\u03c2. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf <strong>Etheria \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd Travel2Fit<\/strong> \u03be\u03b5\u03ba\u03bb\u03b5\u03b9\u03b4\u03ce\u03bd\u03bf\u03c5\u03bd \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03ad\u03c3\u03bf\u03b4\u03b1, \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd offline \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03b1\u03c0\u03bb\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03b1\u03b9\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd, \u03b5\u03c0\u03b9\u03c4\u03b1\u03c7\u03cd\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2 (conversion).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u0391\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2\/\u039a\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u039e\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03c9\u03bd;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03c9\u03bd \u03b4\u03b9\u03ba\u03ce\u03bd \u03c3\u03b1\u03c2 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd \u2013 \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b7 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1, \u03bc\u03b7\u03c7\u03b1\u03bd\u03ae \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd, \u03c4\u03b7\u03bb\u03b5\u03c6\u03c9\u03bd\u03b9\u03ba\u03cc \u03ba\u03ad\u03bd\u03c4\u03c1\u03bf \u03ae email \u2013 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c4\u03b7 \u03bc\u03b5\u03c3\u03bf\u03bb\u03ac\u03b2\u03b7\u03c3\u03b7 \u03c4\u03c1\u03af\u03c4\u03c9\u03bd, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03b1 Online Travel Agencies (OTAs).<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>\u039a\u03b1\u03bd\u03ac\u03bb\u03b9<\/strong><\/td><td><strong>\u03a0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1<\/strong><\/td><td><strong>\u039a\u03cc\u03c3\u03c4\u03bf\u03c2<\/strong><\/td><td><strong>\u0388\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2<\/strong><\/td><td><strong>\u0399\u03b4\u03b9\u03bf\u03ba\u03c4\u03b7\u03c3\u03af\u03b1 \u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong>\u0391\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2<\/strong><\/td><td>Website, \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03bf, email<\/td><td>\u039c\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03cc<\/td><td>\u03a5\u03c8\u03b7\u03bb\u03cc\u03c2<\/td><td>\u03a0\u03bb\u03ae\u03c1\u03b7\u03c2<\/td><\/tr><tr><td><strong>\u0388\u03bc\u03bc\u03b5\u03c3\u03b1<\/strong><\/td><td>OTAs<\/td><td>15\u201325% \u03c0\u03c1\u03bf\u03bc\u03ae\u03b8\u03b5\u03b9\u03b1<\/td><td>\u03a7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c2<\/td><td>\u03a0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0393\u03b9\u03b1\u03c4\u03af \u03ad\u03c7\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1:<\/strong> \u039f\u03b9 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5\u03b3\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2, \u03c4\u03bf\u03bd \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1 \u03b2\u03af\u03bf\u03c5 \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 (LTV).<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">\u03a4\u03bf \u039a\u03cd\u03c1\u03b9\u03bf \u03a0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03ac\u03b2\u03c1\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b5\u03c1\u03b9\u03b8\u03c9\u03c1\u03af\u03c9\u03bd \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ae \u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03c1\u03af\u03c4\u03bf\u03c5\u03c2.<\/p>\n\n\n\n<ul class=\"wp-block-list\" class=\"wp-block-list\">\n<li>\u039f\u03b9 \u03c0\u03c1\u03bf\u03bc\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2 15\u201325% \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03b4\u03c1\u03b1\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1.<\/li>\n\n\n\n<li>\u03a4\u03bf brand name \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf OTA \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03b5 \u03c4\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf.<\/li>\n\n\n\n<li>\u0397 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c0\u03c4\u03ce\u03bd \u03b5\u03bc\u03c0\u03bf\u03b4\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf CRM.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"432\" src=\"https:\/\/travel2fit.com\/wp-content\/uploads\/2026\/04\/image-3-1024x432.png\" alt=\"\" class=\"wp-image-26644\" srcset=\"https:\/\/travel2fit.com\/wp-content\/uploads\/2026\/04\/image-3-1024x432.png 1024w, https:\/\/travel2fit.com\/wp-content\/uploads\/2026\/04\/image-3-300x127.png 300w, https:\/\/travel2fit.com\/wp-content\/uploads\/2026\/04\/image-3-768x324.png 768w, https:\/\/travel2fit.com\/wp-content\/uploads\/2026\/04\/image-3.png 1210w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03bf\u03bb\u03cd \u03c3\u03c9\u03c3\u03c4\u03ac, \u03b1\u03c5\u03c4\u03ae \u03b7 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac \u03b1\u03c0\u03cc \u03c4\u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c4\u03b7\u03c2 <strong>HOTREC<\/strong> \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b9\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc &#8220;\u03b1\u03b3\u03ba\u03af\u03c3\u03c4\u03c1\u03b9&#8221; \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03c3\u03bf\u03c5. \u0394\u03af\u03bd\u03b5\u03b9 \u03ba\u03cd\u03c1\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c3\u03b1\u03c2 \u03bc\u03b5 \u03c3\u03ba\u03bb\u03b7\u03c1\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03c2 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03ac\u03b3\u03c1\u03b1\u03c6\u03bf \u03c3\u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf (\u03c3\u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf &#8220;\u03a4\u03bf \u039a\u03cd\u03c1\u03b9\u03bf \u03a0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1&#8221;), \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0397 \u0395\u03be\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b1 OTAs: \u03a4\u03b9 \u03bb\u03ad\u03bd\u03b5 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03b7\u03c2 <strong>HOTREC<\/strong> (\u03b3\u03b9\u03b1 \u03c4\u03bf \u03ad\u03c4\u03bf\u03c2 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac\u03c2 2023, \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc 3.000 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u0395\u03c5\u03c1\u03ce\u03c0\u03b7), \u03ad\u03bd\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03c9\u03bd \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03cc \u03b2\u03b1\u03b8\u03bc\u03cc \u03c3\u03c4\u03b1 Online Travel Agencies (OTAs) \u03b3\u03b9\u03b1 \u03c4\u03bf \u03bc\u03b5\u03af\u03b3\u03bc\u03b1 \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae\u03c2 \u03c4\u03bf\u03c5:<\/p>\n\n\n\n<ul class=\"wp-block-list\" class=\"wp-block-list\">\n<li>\u03a4\u03bf <strong>28%<\/strong> \u03c4\u03c9\u03bd \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03c9\u03bd \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03b1\u03c0\u03cc OTAs \u03c0\u03bf\u03c5 \u03ba\u03c5\u03bc\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc <strong>30% \u03ad\u03c9\u03c2 49%<\/strong>.<\/li>\n\n\n\n<li>\u0388\u03bd\u03b1 \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03cc <strong>20%<\/strong> \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 <strong>\u03be\u03b5\u03c0\u03b5\u03c1\u03bd\u03ac \u03c4\u03bf 50%<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03c0\u03b9\u03bf \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 (\u03bc\u03b5 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc 20 \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03b1):<\/p>\n\n\n\n<ul class=\"wp-block-list\" class=\"wp-block-list\">\n<li>\u03a4\u03bf <strong>27%<\/strong> \u03b1\u03c5\u03c4\u03ce\u03bd \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bb\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd \u03ad\u03c7\u03b5\u03b9 \u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc OTAs \u03c3\u03c4\u03bf \u03b5\u03cd\u03c1\u03bf\u03c2 <strong>30%\u201349%<\/strong>.<\/li>\n\n\n\n<li>\u0388\u03bd\u03b1 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf <strong>27%<\/strong> \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bc\u03b9\u03c3\u03cc \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03bd\u03c5\u03ba\u03c4\u03b5\u03c1\u03b5\u03cd\u03c3\u03b5\u03ce\u03bd \u03c4\u03bf\u03c5 \u03bc\u03ad\u03c3\u03c9 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03b1\u03c0\u03cc OTAs.<\/li>\n\n\n\n<li> \u03a4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b1\u03c5\u03c4\u03ac \u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf \u03c4\u03c9\u03bd OTAs, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c0\u03cc\u03c1\u03bf\u03c5\u03c2. \u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7, \u03c4\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03bc\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03bd \u03bc\u03b5 \u03c4\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03b1 \u03af\u03b4\u03b9\u03b1.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">\u039a\u03c5\u03c1\u03b9\u03b1\u03c1\u03c7\u03af\u03b1 \u03c4\u03c9\u03bd OTAs \u03c3\u03c4\u03b7\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 Google<\/h2>\n\n\n\n<ul class=\"wp-block-list\" class=\"wp-block-list\">\n<li> \u0397 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03b1 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03c9\u03bd OTAs \u03c4\u03cc\u03c3\u03bf \u03c3\u03c4\u03b9\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ad\u03c2 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 (paid\/organic search) \u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ac \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03b7 \u03c4\u03b7\u03bd \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf\u03c5.<\/li>\n\n\n\n<li><strong>\u03a0\u03b9\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b1 Google Ads &amp; Metasearch:<\/strong> \u039f \u03b4\u03b9\u03b1\u03c1\u03ba\u03ae\u03c2 &#8220;\u03c0\u03cc\u03bb\u03b5\u03bc\u03bf\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ce\u03bd&#8221; (auction pressure) \u03b1\u03bd\u03b5\u03b2\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/li>\n\n\n\n<li><strong>\u039a\u03b1\u03c4\u03b1\u03ba\u03b5\u03c1\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03a4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 (Fragmented tech stack):<\/strong> \u0397 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c0\u03bf\u03bb\u03bb\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c4\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd (PMS, channel manager, booking engine, CRM, \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2 \u03b1\u03b9\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03c9\u03bd) \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03ba\u03b5\u03bd\u03ac \u03c3\u03c4\u03b7 \u03c1\u03bf\u03ae \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2.<\/li>\n\n\n\n<li><strong>\u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd:<\/strong> \u039f\u03b9 \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03c4\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c5\u03bd\u03b7\u03b8\u03af\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03b9\u03bc\u03ad\u03c2 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1 \u03c4\u03cd\u03c0\u03bf\u03c5 OTA, \u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03bd\u03bf\u03bf\u03c4\u03c1\u03bf\u03c0\u03af\u03b1\u03c2 \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03b7.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">2. \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03ac \u0395\u03bc\u03c0\u03cc\u03b4\u03b9\u03b1 (Operational Barriers)<\/h4>\n\n\n\n<ul class=\"wp-block-list\" class=\"wp-block-list\">\n<li><strong>\u0391\u03b4\u03cd\u03bd\u03b1\u03bc\u03b1 Conversion Funnels:<\/strong> \u0399\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03bc\u03b5 \u03b1\u03c1\u03b3\u03ae \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03af\u03c0\u03bb\u03bf\u03ba\u03b5\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03b8\u03b1\u03c1\u03c1\u03cd\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7.<\/li>\n\n\n\n<li><strong>\u0388\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c0\u03bf\u03cd\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2:<\/strong> \u0397 \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 &#8220;Book Direct&#8221; (\u03b3\u03b9\u03b1\u03c4\u03af \u03bd\u03b1 \u03ba\u03ac\u03bd\u03c9 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2;) \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b1\u03c3\u03b1\u03c6\u03ae\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7.<\/li>\n\n\n\n<li><strong>\u03a5\u03c0\u03bf\u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03c3\u03b5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1:<\/strong> \u0395\u03bb\u03bb\u03b9\u03c0\u03ae\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03c3\u03b5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 SEO.<\/li>\n\n\n\n<li><strong>\u0391\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc:<\/strong> \u0391\u03c0\u03b1\u03b9\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03bd\u03bf\u03bf\u03c4\u03c1\u03bf\u03c0\u03af\u03b1\u03c2 (mentality shift) \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b5 \u03b8\u03ad\u03c3\u03b7 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03c4\u03b5\u03af \u03c0\u03b9\u03bf \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 \u03b1\u03b9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03b4\u03b5\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03bc\u03cc\u03bd\u03bf &#8220;\u03bc\u03b1\u03b3\u03b9\u03ba\u03cc \u03ba\u03bf\u03c5\u03bc\u03c0\u03af&#8221;, \u03b1\u03bb\u03bb\u03ac \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03b5\u03bd\u03cc\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ac \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bf\u03b9\u03ba\u03bf\u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u03a0\u03bf\u03b9\u03b1 \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf; (\u0397 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c3\u03c4\u03b7\u03bd \u0395\u03c5\u03c1\u03ce\u03c0\u03b7)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b1 OTAs \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03bc\u03bf\u03b9\u03cc\u03bc\u03bf\u03c1\u03c6\u03b7. \u0394\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bb\u03cd\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03b8\u03ad\u03c3\u03b7.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b1\u03bd\u03ac \u03c4\u03bc\u03ae\u03bc\u03b1 (Segment)<\/h4>\n\n\n\n<ul class=\"wp-block-list\" class=\"wp-block-list\">\n<li><strong>\u0391\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03cd\u03bc\u03b1\u03c4\u03b1 \/ \u039c\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03b5\u03c2:<\/strong> \u0395\u03be\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 50\u201380% \u03b1\u03c0\u03cc OTAs. \u0391\u03c5\u03c4\u03cc \u03c4\u03bf \u03c4\u03bc\u03ae\u03bc\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b1 <strong>\u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03b1 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2<\/strong>.<\/li>\n\n\n\n<li><strong>Boutique \/ Luxury \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1:<\/strong> 30\u201360% \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2. \u0394\u03b9\u03b1\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1 \u03bb\u03cc\u03b3\u03c9 \u03c4\u03b7\u03c2 \u03b9\u03c3\u03c7\u03cd\u03bf\u03c2 \u03c4\u03bf\u03c5 brand \u03c4\u03bf\u03c5\u03c2.<\/li>\n\n\n\n<li><strong>\u039c\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03b5\u03c2:<\/strong> 40\u201370% \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2. \u0392\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bf\u03b9\u03ba\u03bf\u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03b9\u03c3\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 (loyalty programs) \u03c0\u03bf\u03c5 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc \u03c0\u03c1\u03bf\u03b2\u03ac\u03b4\u03b9\u03c3\u03bc\u03b1.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b1\u03bd\u03ac \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03af\u03b1 (Geography)<\/h4>\n\n\n\n<ul class=\"wp-block-list\" class=\"wp-block-list\">\n<li><strong>\u039d\u03cc\u03c4\u03b9\u03b1 \u0395\u03c5\u03c1\u03ce\u03c0\u03b7 (\u0395\u03bb\u03bb\u03ac\u03b4\u03b1, \u0399\u03c3\u03c0\u03b1\u03bd\u03af\u03b1, \u0399\u03c4\u03b1\u03bb\u03af\u03b1):<\/strong> 60\u201375% \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf OTAs. \u0397 \u03c5\u03c8\u03b7\u03bb\u03ae \u03b5\u03c0\u03bf\u03c7\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ae\u03c2 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03c0\u03bf\u03c5 \u03c3\u03c5\u03c7\u03bd\u03ac \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03c5\u03c2 tour operators, \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03c5\u03c8\u03b7\u03bb\u03ac \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1.<\/li>\n\n\n\n<li><strong>\u039a\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03ae \u0395\u03c5\u03c1\u03ce\u03c0\u03b7 (\u0393\u03b5\u03c1\u03bc\u03b1\u03bd\u03af\u03b1, \u0391\u03c5\u03c3\u03c4\u03c1\u03af\u03b1, \u0395\u03bb\u03b2\u03b5\u03c4\u03af\u03b1):<\/strong> 40\u201360% \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2. \u03a4\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03b5 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03b3\u03c7\u03ce\u03c1\u03b9\u03bf \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03cc.<\/li>\n\n\n\n<li><strong>\u0397\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf \u0392\u03b1\u03c3\u03af\u03bb\u03b5\u03b9\u03bf &amp; \u03a3\u03ba\u03b1\u03bd\u03b4\u03b9\u03bd\u03b1\u03b2\u03af\u03b1:<\/strong> \u03a5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc\u03c2 \u03b5\u03b3\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b1 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center has-luminous-vivid-orange-color has-text-color has-link-color wp-elements-b3a47f5e46f819b30fa338048a99553c wp-block-paragraph\"><strong>\u0397 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1:<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-b52c9f9668d805f632ab2433424168d5 wp-block-paragraph\"><strong> <\/strong>\u039f\u03b9 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03af \u03c4\u03b7\u03c2 \u039c\u03b5\u03c3\u03bf\u03b3\u03b5\u03af\u03bf\u03c5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac (delta) \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03b7\u03c2 \u03c4\u03c1\u03ad\u03c7\u03bf\u03c5\u03c3\u03b1\u03c2 \u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b1\u03c0\u03cc \u03c4\u03c1\u03af\u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae\u03c2 \u03b3\u03b9\u03b1 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bb\u03cd\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03ae \u03c4\u03b7\u03bd \u0399\u03c4\u03b1\u03bb\u03af\u03b1, \u03b1\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 <strong>\u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03bf\u03c2 \u03c7\u03ce\u03c1\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03b1\u03bd\u03ac\u03ba\u03c4\u03b7\u03c3\u03b7 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd<\/strong> \u03c0\u03bf\u03c5 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03c7\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03c1\u03bf\u03bc\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u03a0\u03bf\u03b9\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03b5\u03b9\u03c2 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u0391\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u039c\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd (Visibility) + \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae \u03c4\u03bf\u03c5\u03c2 \u03c3\u03b5 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 (CRO) + \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03c7\u03ad\u03c3\u03b7\u03c2 (CRM).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1) SEO \u03b3\u03b9\u03b1 \u039e\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 (High-Intent Capture)<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c4\u03bf\u03c7\u03b5\u03cd\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7\u03c2:<\/p>\n\n\n\n<ul class=\"wp-block-list\" class=\"wp-block-list\">\n<li><em>\u00ab\u039a\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf\u03c5 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2\u00bb<\/em><\/li>\n\n\n\n<li><em>\u00ab\u03a0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7\u03c2 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf\u03c5\u00bb<\/em><\/li>\n\n\n\n<li><em>\u00ab\u0395\u03c0\u03af\u03c3\u03b7\u03bc\u03b7 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf\u03c5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c4\u03b9\u03bc\u03ae\u00bb<\/em> <strong>Checklist \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2:<\/strong><\/li>\n\n\n\n<li>Dedicated landing pages \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c4\u03cd\u03c0\u03bf \u03b4\u03c9\u03bc\u03b1\u03c4\u03af\u03bf\u03c5 \u03ae \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1.<\/li>\n\n\n\n<li>Schema markup (Hotel, Offer, FAQ) \u03b3\u03b9\u03b1 \u03bd\u03b1 &#8220;\u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03b5\u03b9&#8221; \u03b7 Google \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03b9\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c3\u03b1\u03c2.<\/li>\n\n\n\n<li>Internal links \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ae \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd.<\/li>\n\n\n\n<li>\u03a4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 &lt;2.5s (Core Web Vitals).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">2) Generative AI Optimization (GEO)<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0393\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c3\u03c4\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c3\u03c4\u03bf ChatGPT, \u03c4\u03bf Google AI Overviews \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03bf\u03cd\u03c2 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03c2:<\/p>\n\n\n\n<ul class=\"wp-block-list\" class=\"wp-block-list\">\n<li>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03af\u03c4\u03bb\u03bf\u03c5\u03c2 \u03c3\u03b5 \u03bc\u03bf\u03c1\u03c6\u03ae \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7\u03c2 (H2\/H3).<\/li>\n\n\n\n<li>\u0394\u03ce\u03c3\u03c4\u03b5 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b5\u03c2, \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 (40\u201380 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2).<\/li>\n\n\n\n<li>\u03a0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03c4\u03b5 blocks \u03bc\u03b5 \u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u0395\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 (FAQ).<\/li>\n\n\n\n<li>\u0394\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf, \u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03c3\u03b1\u03c2.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3) Metasearch &amp; Performance Marketing<\/h4>\n\n\n\n<ul class=\"wp-block-list\" class=\"wp-block-list\">\n<li><strong>Google Hotel Ads:<\/strong> \u03a4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c3\u03c4\u03b5 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c4\u03b9\u03bc\u03ce\u03bd.<\/li>\n\n\n\n<li><strong>Brand Protection PPC:<\/strong> \u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c5\u03c0\u03b5\u03c1\u03b1\u03c3\u03c0\u03b9\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf\u03c5 \u03c3\u03b1\u03c2 \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c4\u03c9\u03bd OTAs.<\/li>\n\n\n\n<li><strong>Retargeting:<\/strong> \u0395\u03c0\u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ad\u03bb\u03b5\u03b9\u03c8\u03b1\u03bd \u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03b1\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03c3\u03bf\u03c5\u03bd \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">4) \u0392\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2 (CRO)<\/h4>\n\n\n\n<ul class=\"wp-block-list\" class=\"wp-block-list\">\n<li><strong>\u0395\u03bc\u03c6\u03b1\u03bd\u03ae CTAs (Call-to-Action):<\/strong> \u201cBook Direct\u201d, \u201cEnquire Now\u201d \u03ae \u201c\u039a\u03ac\u03bd\u03c4\u03b5 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7 \u03c4\u03ce\u03c1\u03b1\u201d.<\/li>\n\n\n\n<li><strong>\u0391\u03c0\u03bb\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1:<\/strong> \u0397 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03b5\u03c1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03b1 3 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">5) \u03a0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u0391\u03be\u03af\u03b1\u03c2 (\u0393\u03b9\u03b1\u03c4\u03af \u03bd\u03b1 \u03ba\u03ac\u03bd\u03c9 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7;)<\/h4>\n\n\n\n<ul class=\"wp-block-list\" class=\"wp-block-list\">\n<li><strong>\u0395\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7\u03c2 \u03c4\u03b9\u03bc\u03ae\u03c2.<\/strong><\/li>\n\n\n\n<li><strong>\u0391\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03bd\u03cc\u03bc\u03b9\u03b1:<\/strong> \u03a0\u03c1\u03c9\u03b9\u03bd\u03cc, \u03b1\u03bd\u03b1\u03b2\u03b1\u03b8\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b4\u03c9\u03bc\u03b1\u03c4\u03af\u03c9\u03bd, upselling &amp; cross-selling \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2.<\/li>\n\n\n\n<li><strong>\u0395\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7:<\/strong> \u03a0\u03b1\u03ba\u03ad\u03c4\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">6) CRM &amp; \u0394\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03a0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd (Retention)<\/h4>\n\n\n\n<ul class=\"wp-block-list\" class=\"wp-block-list\">\n<li><strong>Email capture:<\/strong> \u03a3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae emails \u03b3\u03b9\u03b1 lifecycle flows (\u03c0.\u03c7. email \u03c0\u03c1\u03b9\u03bd \u03c4\u03b7\u03bd \u03ac\u03c6\u03b9\u03be\u03b7, \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03c7\u03ce\u03c1\u03b7\u03c3\u03b7).<\/li>\n\n\n\n<li><strong>\u03a4\u03bc\u03b7\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd (Segmentation):<\/strong> \u03a3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03c9\u03bd.<\/li>\n\n\n\n<li><strong>Incentives \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03c9\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c0\u03c4\u03ce\u03bd:<\/strong> \u03a3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 5\u201310% \u03c3\u03c4\u03b9\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03b7 \u03bc\u03b5\u03c4\u03ac\u03c6\u03c1\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03c9\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03c9\u03bd \u03b5\u03bd\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5 \u03c3\u03c4\u03b1 \u0395\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ac, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf \u03bc\u03b5 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03c0\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c4\u03c1\u03cc\u03c0\u03bf:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u03a0\u03ce\u03c2 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 \u03c4\u03bf Etheria \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd Travel2Fit<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u039c\u03af\u03b1 \u03a0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1, \u038c\u03bb\u03b5\u03c2 \u03bf\u03b9 \u0391\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03b3\u03b9\u03b1 \u0391\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u039a\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf Etheria, \u03b7 \u03bb\u03cd\u03c3\u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2 \u03b1\u03b9\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03bc\u03b1\u03c2, \u03b4\u03af\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c3\u03b5 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1, \u03b2\u03af\u03bb\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03cc\u03c7\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bb\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd \u03bd\u03b1 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd, \u03bd\u03b1 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03ba\u03ac\u03b8\u03b5 offline \u03b1\u03af\u03c4\u03b7\u03bc\u03b1. \u03a0\u03b5\u03af\u03c4\u03b5 \u03b1\u03bd\u03c4\u03af\u03bf \u03c3\u03c4\u03b9\u03c2 \u03c7\u03c1\u03bf\u03bd\u03bf\u03b2\u03cc\u03c1\u03b5\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03bf\u03b4\u03b5\u03c7\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03c1\u03cc\u03c3\u03ba\u03bf\u03c0\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03b1\u03b9\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac\u03c2 (RFPs) \u03bc\u03b5 \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03ac eProposals.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"812\" src=\"https:\/\/travel2fit.com\/wp-content\/uploads\/2026\/02\/Group-1-1024x812.png\" alt=\"ETHERIA mobile-friendly mockup. Hotels send e-Proposals with accommodation,services &amp; more..\" class=\"wp-image-26299\" style=\"width:483px;height:auto\" srcset=\"https:\/\/travel2fit.com\/wp-content\/uploads\/2026\/02\/Group-1-1024x812.png 1024w, https:\/\/travel2fit.com\/wp-content\/uploads\/2026\/02\/Group-1-300x238.png 300w, https:\/\/travel2fit.com\/wp-content\/uploads\/2026\/02\/Group-1-768x609.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\" class=\"wp-block-list\">\n<li><strong>\u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd<\/strong> \u2014 \u03bc\u03b5 \u03bc\u03b7\u03b4\u03b5\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03bc\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2.<\/li>\n\n\n\n<li><strong>\u039a\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03cc\u03c2 \u03c0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5<\/strong> \u03b3\u03b9\u03b1 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03b1\u03b9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c0\u03c4\u03ce\u03bd (email, \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03bf, chat, web).<\/li>\n\n\n\n<li><strong>\u0391\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae \u03b4\u03b9\u03b1\u03b4\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd eProposals &amp; eQuotes<\/strong> \u03c0\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2.<\/li>\n\n\n\n<li><strong>\u039a\u03b1\u03c4\u03ac\u03c1\u03b3\u03b7\u03c3\u03b7 \u03c7\u03b5\u03b9\u03c1\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03c9\u03bd follow-ups<\/strong> \u2014 \u03bc\u03b5 \u03c0\u03bb\u03ae\u03c1\u03b5\u03b9\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 CRM.<\/li>\n\n\n\n<li><strong>\u0395\u03c4\u03bf\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b9\u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7\u03c2 (Integration-ready)<\/strong> \u03bc\u03b5 Property Management Systems (PMS), Internet Booking Engines (IBE), Channel Managers (CM) \u03ba\u03b1\u03b9 chatbots.<\/li>\n\n\n\n<li><strong>AI-power ups<\/strong> \u03bc\u03ad\u03c3\u03c9 \u03c4\u03bf\u03c5 Etheria AI Chatbot.<\/li>\n\n\n\n<li><strong>\u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf \u03b3\u03b9\u03b1 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03b5\u03b3\u03ad\u03b8\u03bf\u03c5\u03c2.<\/strong> <strong><a href=\"https:\/\/www.google.com\/search?q=https:\/\/travel2fit.com\/etheria\/&amp;authuser=2\" target=\"_blank\" rel=\"noreferrer noopener\">\u039c\u03ac\u03b8\u03b5\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf Etheria \u03b5\u03b4\u03ce<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u0395\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 (FAQ): \u0391\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u039a\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u039e\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03c9\u03bd<\/h3>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf 2026 \u03b8\u03b1 \u03b1\u03bd\u03ae\u03ba\u03b5\u03b9 \u03c3\u03c4\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03b1\u03b9\u03c7\u03bc\u03b1\u03bb\u03c9\u03c4\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03c4\u03b1 \u03b1\u03b9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03b5 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u2013 \u03bc\u03b5 \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c5\u03c0\u03bf\u03b4\u03bf\u03bc\u03ae, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf <a href=\"https:\/\/travel2fit.com\/el\/services\/etheria\/\" type=\"link\" id=\"https:\/\/travel2fit.com\/el\/services\/etheria\/\"><strong>Etheria \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd Travel2Fit<\/strong>.<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">Learn more about Etheria<strong> <a href=\"https:\/\/travel2fit.com\/el\/services\/etheria\/\">here<\/a><\/strong><\/p>\n<\/div><\/div>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u03a0\u03ce\u03c2 \u03bd\u03b1 \u0391\u03c5\u03be\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u0391\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u039a\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u039e\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03c9\u03bd | \u039f\u03b4\u03b7\u03b3\u03cc\u03c2 \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 2026 \u0393\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c4\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03ac\u03c1\u03bf\u03c7\u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bb\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd (\u03b2\u03af\u03bb\u03b5\u03c2, \u03be\u03b5\u03bd\u03ce\u03bd\u03b5\u03c2, \u03b5\u03bd\u03bf\u03b9\u03ba\u03b9\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03b1) \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03c3\u03bf\u03c5\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03ac \u03c4\u03bf \u03bc\u03b5\u03af\u03b3\u03bc\u03b1 \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae\u03c2 \u03c4\u03bf\u03c5\u03c2, \u03c7\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b9\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7\u03c2. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1,&#8230;<\/p>\n","protected":false},"author":5,"featured_media":24991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[304,428,523],"tags":[533,534,646,644,647,645],"class_list":["post-26973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts-el","category-ekpaideutika","category-523","tag-__","tag-etheria-2","tag-ota-dependency","tag----2","tag-647","tag--marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u0391\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u039a\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u039e\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf\u03c5:\u039f \u039f\u03b4\u03b7\u03b3\u03cc\u03c2 2026<\/title>\n<meta name=\"description\" content=\"\u0391\u03c5\u03be\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf\u03c5 \u03c3\u03b1\u03c2. \u0391\u03c0\u03cc \u03c4\u03bf SEO \u03ad\u03c9\u03c2 \u03c4\u03b7\u03bd \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf Etheria, \u03c7\u03c4\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travel2fit.com\/el\/how-to-increase-direct-hotel-bookings\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u0391\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u039a\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u039e\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf\u03c5:\u039f \u039f\u03b4\u03b7\u03b3\u03cc\u03c2 2026\" \/>\n<meta property=\"og:description\" content=\"\u0391\u03c5\u03be\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf\u03c5 \u03c3\u03b1\u03c2. \u0391\u03c0\u03cc \u03c4\u03bf SEO \u03ad\u03c9\u03c2 \u03c4\u03b7\u03bd \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf Etheria, \u03c7\u03c4\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd\" \/>\n<meta property=\"og:url\" content=\"https:\/\/travel2fit.com\/el\/how-to-increase-direct-hotel-bookings\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel2Fit\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/travel2fit\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-16T10:57:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-26T10:56:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/travel2fit.com\/wp-content\/uploads\/2025\/07\/ERMIS_by_Trael2Fit_eProposalERMIS_by_Travel2Fit_eProposalERMIS_by_Travel2Fit_eProposalERMIS_by_Travel2Fit_eProposalERMIS_by_Travel2Fit_eProposal.png\" \/>\n\t<meta property=\"og:image:width\" content=\"872\" \/>\n\t<meta property=\"og:image:height\" content=\"530\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eleni Fotopoulou\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Travel2FitNow\" \/>\n<meta name=\"twitter:site\" content=\"@Travel2FitNow\" \/>\n<meta name=\"twitter:label1\" content=\"\u03a3\u03c5\u03bd\u03c4\u03ac\u03c7\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eleni Fotopoulou\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0395\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7\u03c2\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 \u03bb\u03b5\u03c0\u03c4\u03ac\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/travel2fit.com\\\/el\\\/how-to-increase-direct-hotel-bookings\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/travel2fit.com\\\/el\\\/how-to-increase-direct-hotel-bookings\\\/\"},\"author\":{\"name\":\"Eleni Fotopoulou\",\"@id\":\"https:\\\/\\\/travel2fit.com\\\/el\\\/#\\\/schema\\\/person\\\/74c3e8819cb1a09d54cd62f56bea728a\"},\"headline\":\"\u03a0\u03ce\u03c2 \u03bd\u03b1 \u0391\u03c5\u03be\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u0391\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u039a\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u039e\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03c9\u03bd | \u039f\u03b4\u03b7\u03b3\u03cc\u03c2 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